Apple produces great TV ads and very nifty touch screens slowly getting bigger.
See more Apple ads.
It also in its early days produced some soap opera management if this report is to be believed. I think Gassee may have been right as reported. Being the standard is not all its cranked up to be, Suns Java and NFS now Zeta filesystems are cases en pointe. If you cant find very closely linked, large scale revenues and cash flows, being the standard is like a Cassandra prophecy.