Google TV versus Apple TV

Its becoming abundantly clear that Apple TV and Google TV are two different things.
See Gizmodo on AppleTV
See TechCrunch on Google TV as delivered by Logitach
It is clear that Apple is getting its iTunes rentals more TV and video busoness on a streaming only and rental only business modeland rental business. In contrast, Google is in the search and control business for TV. There is still ots of other feature opportunities available for both players.