Microsoft Moves from the Top of the XBox

Micosoft has sold 39 million Xboxes – and already has more than half of them connected to the Web and an unknown, but high  number connected to TV consoles. Does this sound like a base for integrating games, TV. movies, media, and Web connectivity? Well the NYTimes and CNET think so – and are touting some of the clever TV and media  connections that are rumored to be upcoming on XBox. This is called “moving from the Top” in the Web and telecom industries. I suspect that Redmond is now opening up a two pronged attack as Windows Media Center plateaus – get control of TV and entertainment media with Xbox Live as well as Media Center. Redmond can certainly market well   … creation and innovation, still working on that.

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